M&S will be relaunching its Sparks loyalty scheme on Thursday 9 July – and it could mean you get your shopping free.
The new version comes after feedback from customers that the old points and sale access tiers were confusing.
From Thursday, Sparks will offer instant rewards, a wider selection of charities to support and more tailored personal offers insted.
New features include a guarantee that one customer in every UK store will be rewarded with their shopping free every week, giveaways worth thousands of pounds for customers, as well as smaller customer thank yous and treats – from packs of Percy Pigs to Apothecary Candles.
The new scheme is also digital first, hosted through an updated M&S App and fully integrated online.
You can simply download your Sparks card on the App and start shopping straight away to be in with a chance of an instant reward – either in store or online.
Physical cards are still available, but mean rewards won’t be as tailored to you.
M&S is also offering a thank you gift to its most loyal customers, set to land in people’s M&S App on 9 July.
Jeremy Pee from M&S said: “With a Digital First approach, it’s simpler and easier to use but also builds our relationship with customers through a more personalised experience.
“We’ve injected a new sense of excitement and value and made the features they love even better, while stripping out the points and tiers system they found confusing.
“It will instantly feel more rewarding, and customers can be confident that good things will happen every time they shop with us, from winning their M&S shopping basket for free on the spot, to a donation to the cause that matter most to them.”