Brits aren’t afraid to shop around for a bargain.
The average person spends just under 43 minutes looking for the best deals before they commit to a purchase, a survey of 2,000 adults reveals.
Four in 10 also check up on online reviews before checking out on items or other services.
Insurance and white goods are the top items customers are most likely to look for a fair price on, along with energy providers and clothes.
People tend to focus on phone contract costs more than comparing prices when buying cars.
But in general, UK households are being more cautious with money due to the current coronavirus pandemic.
Likely a result of frugal spending, four in 10 feel they have had more disposable income during lockdown.
Another reason for this is because a fifth have had more time to hunt for the best bargains while they’re stuck indoors.
Meanwhile, 80% said they always take the time to look for deals no matter what the circumstances are.
This is because 48% of people hate feeling like they’re ripped off.
Around a quarter (24%) of people think that getting the cheapest offer is best, but six in 10 say “good value” is more about getting good quality for a reasonable price.
Nina Bibby, from O2, spoke about the research conducted via OnePoll.
She said: “We know that for many there’s often so much more to value than simply finding the cheapest cost or price point, and value can mean lots of different things to different people.
“That’s why at O2 we’ll continue to provide unrivalled value for money through the flexibility available on our customisable plans, as well as access to exclusive perks, such as Disney+ on O2 Extras and Priority.
“We’re proud to play our part in rebuilding Britain by celebrating the return of retail with a host of impressive offers on some of the latest and greatest devices out there in the market.”
Of the O2 customers surveyed, 71%t use Priority to take advantage of pre-sale tickets and exclusive deals.
And nearly a third (32%) of shoppers say an ability to adjust the service to meet their personal needs or the flexibility to manage their payments is key for them to commit to a purchase.
With O2’s customisable plans, customers can choose how much they want to pay upfront and the length of their device plan (anywhere between three and 36 months), as well as having the option to flex their data allowance up or down every month to suit their needs.
Top 10 list of what Brits look to get a good deal on:
1. Insurance (58%)
2. White goods (52%)
3. Energy providers (gas, electric etc.) (51%)
4. Clothes (49%)
5. Mobile phone contract (47%)
6. Furniture (45%)
7. A new car (43%)
8. Days out such as a trip to the zoo or theme park (31%)
9. Meals out (27%)
10. Tickets such as to gigs and sporting events (21%)